Uralkali PJSC (81.47 % of its shares belong to URALCHEM, JSC), one of the world’s largest potash producers, announced the signing of a sponsorship contract with HAAS FORMULA LLC, which manages the Haas Formula 1 (F1) Racing Team.
Under the terms of the agreement, Uralkali will become the title sponsor of the team, which will change its name to Uralkali Haas F1 Team.
The 2021 Formula 1 season will include 23 stages, which will be held in 22 countries around the world. Uralkali supplies potash fertilizers to 16 of these countries and plans to increase its visibility and sales in key export markets through the sponsorship campaign.
As part of the sponsorship project, Uralkali presented its updated logo, which will help raise the level of the brand awareness for the largest producer of potash fertilizers in Russia.
Dmitry Mazepin, Chairman of the Board of Directors of URALCHEM, JSC,
“The new logo is also a symbol of support for Russian track and field athletes who have not even received a neutral status and were not allowed to compete in the European Championship 2021. The white, blue and red colors show our attitude to domestic sports. Thus, URALCHEM is a long-term general partner of the Russian Swimming Federation. We believe that sports and the support of Russian athletes are an integral part of the further development of our companies”.